37South Founder
Natalie (Naturopath) Jacques

www.naturopathnatalie.co.nz

 

The idea behind 37South natural first aid creams was quite simple.
The founder, Natalie Jacques, is a naturopath, a surfer, an adventurer and a lover of the great outdoors.

The idea behind 37South was quite simple. The founder, Natalie Jacques, is a naturopatha surfer, an adventurer and a lover of the great outdoors.

Being on the road and travelling to remote locations to surf, she often encounters all sorts of biting bugs, stinging jelly fish and opportunistic bacteria that thrive in warm, humid conditions. She comes equiped with a variety of natural creams and oitments that she has made and uses them to treat these ailments.

During a trip through Central America, she began to realise that not everyone knew of or had access to skin and environmentally friendly products. They didn’t realise that there were safe and natural alternatives to the chemical counterparts that they were slathering themselves with. 

Shuddering to think of how many harmful chemicals were going onto their bodies and into the environment, she would offer hers when she could. People really loved her products and asked where they could get them from. 

Swinging in a hammock the idea formed. She wanted to reduce the amount of chemicals that people were putting on themselves by offering them a natural first aid kit that was travel friendly, environmentally friendly and skin friendly.  She wanted to provide natural therapeutic creams and ointments that you can keep in your car, camper, tent, house or to take away on your travels.

Where did the name 37South come from you wonder?

As with some of the best ideas, they usually come from chatting with mates. And so it was with 37South. Natalie was catching up with a couple of good mates of hers, Craig and Ange. They love a good brainstorm and have regularly participated in some ‘ideas’ discussions.

The name had to be simple and meaningful and have a ring to it.

They looked up the latitude of Raglan, where Natalie had lived for a while and which still is a special place to her. It was 37 South. Ok. They then checked the latitude of Mount Maunganui where Natalie is currently residing, 37 South.  They also pointed out that 37 degrees is body temperature and Natalie said her birthday numbers. So she was sold. Well nearly.

Natalie went and ordered some food and bought back her table number. She turned to Craig and Ange and said that she quite liked the idea of 37South as it has a few different meanings as well as being her numbers. Looking at her and at the table number, all he said was “Well you don’t’ say”. It was the number 37. 37South was born.

Being on the road and travelling to remote locations to surf, she often encounters all sorts of biting bugs, stinging jelly fish and opportunistic bacteria that thrive in warm, humid conditions. She comes equiped with a variety of natural creams and ointments that she has made and uses them to treat these ailments.

During a trip through Central America, she began to realise that not everyone knew of or had access to skin and environmentally friendly products. They didn’t realise that there were safe and natural alternatives to the chemical counterparts that they were slathering themselves with.

Shuddering to think of how many harmful chemicals were going onto their bodies and into the environment, she would offer hers when she could. People really loved her products and asked where they could get them from.

Swinging in a hammock the idea formed. She wanted to reduce the amount of chemicals that people were putting on themselves by offering them a natural first aid kit that was travel friendly, environmentally friendly and skin friendly.  She wanted to provide natural therapeutic creams and ointments that you can keep in your car, camper, tent, house or to take away on your travels.

Where did the name 37South come from you wonder?

As with some of the best ideas, they usually come from chatting with mates. And so it was with 37South. Natalie was catching up with a couple of good mates of hers, Craig and Ange. They love a good brainstorm and have regularly participated in some ‘ideas’ discussions.

The name had to be simple and meaningful and have a ring to it.

They looked up the latitude of Raglan, where Natalie had lived for a while and which still is a special place to her. It was 37 South. Ok. They then checked the latitude of Mount Maunganui

where Natalie is currently residing, 37 South.  They also pointed out that 37 degrees is body temperature and Natalie said her birthday numbers. So she was sold. Well nearly.

Natalie went and ordered some food and bought back her table number. She turned to Craig and Ange and said that she quite liked the idea of 37South as it has a few different meanings as well as being her numbers. Looking at her and at the table number, all he said was “Well you don’t’ say”. It was the number 37. 37South was born.